Pharma Marketing Management B.Pharm 8th Semester Books

Birla Pharma Marketing Management As Per PCI Syllabus For 8th Semester

Author’s Name	Vipul H. Jain, Hamid S. Hasni, Hitendra S. Chaudhari
Editions	Latest Edition
Publishers	Birla Publications Pvt. Ltd.

Pharma Marketing Management / bpharm 8 semester (elective subject)

Author’s Name	Dr. Ritu Kataria
Editions	Latest Edition
Publishers	Thakur Publication Pvt. Ltd.

ESSENTIALS OF PHARMA MARKETING MANAGEMENT ( SEM VIII) B.PHARM

Author’s Name	MANJULA REKHA
Editions	Latest Edition
Publishers	S VIKAS AND COMPANY (PV)

Pharma Marketing Management Topic-wise Summary

Marketing

1. Definition, general concepts, and scope of marketing
   
2. The distinction between marketing and selling
   
3. Marketing environment
   
4. Industry and competitive analysis
   
5. Analyzing consumer buying behavior
   
6. Industrial buying behavior

Pharmaceutical Market

1. Quantitative and qualitative aspects
   
2. Size and composition of the market
   
3. Demographic descriptions and socio-psychological characteristics of the consumer
   
4. Market segmentation and targeting
   
5. Consumer profile
   
6. Motivation and prescribing habits of the physician
   
7. Patients’ choice of physician and retail pharmacist
   
8. Analyzing the market
   
9. Role of market research

Product Decision

1. Classification of products
   
2. Product line and product mix decisions
   
3. Product life cycle
   
4. Product portfolio analysis
   
5. Product positioning
   
6. New product decisions
   
7. Product branding, packaging, and labeling decisions
   
8. Product management in the pharmaceutical industry

Promotion

1. Methods of promotion
   
2. Determinants of promotional mix
   
3. Promotional budget
   
4. Overview of:
   
   • Personal selling
     
   • Advertising
     
   • Direct mail
     
   • Journals
     
   • Sampling
     
   • Retailing
     
   • Medical exhibitions
     
   • Public relations
     
   • Online promotional techniques for OTC products

Pharmaceutical Marketing Channels

1. Designing the channel
   
2. Channel members
   
3. Selecting the appropriate channel
   
4. Conflict in channels
   

Physical Distribution Management

1. Strategic importance
   
2. Tasks in physical distribution management

Professional Sales Representative (PSR)

1. Duties of PSR
   
2. Purpose of detailing
   
3. Selection and training
   
4. Supervising
   
5. Norms for customer calls
   
6. Motivating
   
7. Evaluating
   
8. Compensation
   
9. Future prospects of the PSR

Pricing

1. Meaning and importance
   
2. Objectives
   
3. Determinants of price
   
4. Pricing methods and strategies
   
5. Issues in price management in the pharmaceutical industry
   
6. Overview of:
   
   • DPCO (Drug Price Control Order)
     
   • NPPA (National Pharmaceutical Pricing Authority)
     

Emerging Concepts in Marketing

1. Vertical and Horizontal Marketing
   
2. Rural Marketing
   
3. Consumerism
   
4. Industrial Marketing
   
5. Global Marketing