Pharma Marketing Management Important Questions are most helpful for the B.Pharm 8th semester examination. You can also download the suggestions PDF.
Marketing and Pharmaceutical Market
1. Define marketing. Explain the concept of marketing.
2. Write a note on the scope of marketing.
3. Differentiate between Marketing and Selling.
4. Explain in detail the marketing environment.
5. Explain in detail Industry and Competitive analysis.
6. Explain the stages of the Consumer Buying Process.
7. What are the different types of Consumer Buying Behaviour?
8. Explain types of market research.
9. Explain the stages of market research.
10. Write a note on the Size and Composition of the Market.
11. Write down the rank of Multinational Pharmaceutical Companies based on the active presence of sales, marketing, and business in India.
12. What are Demographic descriptions and socio-psychological characteristics of the consumer?
13. Explain the characteristics of consumer markets.
14. What are market segmentation and targeting?
15. Explain the basics of creating a consumer profile.
Product Decision
1. Classify products.
2. Explain Product layers.
3. Explain Product line and product mix decisions.
4. Explain in detail the product life cycle.
5. Explain the analysis of product portfolio.
6. Explain the Importance of product positioning.
7. Explain the new product development process.
8. What are product branding decisions?
9. What are packaging decisions?
10. What are labelling decisions?
11. Explain the materials used in packaging.
12. Explain product management in the pharmaceutical industry.
Promotion
1. Define Promotion. What are the different methods of promotion?
2. What do you understand by promotional mix? Discuss the determinants of promotional mix.
3. Describe various factors affecting the promotional mix.
4. What is a promotional budget?
5. What do you mean by personal selling? How is it carried out?
6. Give an account of personal selling in relation to pharmaceutical products.
7. Discuss various types of sales representatives.
8. How can you perform effective selling?
9. What do you understand by “advertising”?
10. What are the roles of advertising? How is it advantageous?
11. What are different ways or means of advertising?
12. What do you understand by Direct Mail? How can it be useful in promotion?
13. Write brief notes on Journals and Sampling.
14. How does retailing bring a dramatic increase in sales?
15. Discuss the significance of medical exhibitions in promotion.
16. What do public relations do in promotion? How do they work for a company?
17. Describe different methods used in the marketing of public relations.
18. What are various means to promote OTC products online?
19. How do the 4P’s work in the marketing of OTC products?
Pharmaceutical Marketing Channel
1. What are pharmaceutical marketing channels and what are their primary functions?
2. How are marketing channels designed?
3. Discuss the channel design process in pharmaceutical marketing.
4. Give an outline of channel implementation in pharmaceutical marketing.
5. How do you select an appropriate channel and why is it important?
6. What are channel conflicts? Explain possible reasons for these conflicts.
7. What are the ways to manage channel conflicts?
8. Why is physical distribution management important for sales productivity?
9. How do companies manage physical distribution for better sales outcomes?
10. Discuss the tasks of physical distribution.
11. What do you understand by a professional sales representative in relation to pharmaceutical marketing?
12. Describe the duties of professional sales representatives (PSR).
13. Discuss the need for detailing and selection of the sales force in marketing.
14. Why do companies need to train and supervise their sales force members?
15. What are the norms for calling customers?
16. Explain motivation and evaluation of sales representatives.
17. How are sales representatives compensated?
18. What is the future scope of professional sales representatives (PSR)?
Pricing
Short Answer Questions
1. Define pricing.
2. Define scheduled formulation.
3. Give the formula to calculate the ceiling price of the scheduled formulation.
4. Define the meaning of margin to retailer.
5. What do you mean by NPPA?
6. Define Cost-plus and mark-up pricing.
Long Answer Questions
1. Give a detailed note on pricing methods.
2. Enumerate different pricing strategies. Discuss each briefly.
3. Give a detailed note on NPPA.
4. Discuss briefly the pricing of scheduled formulations.
5. What are the functions of NPPA?
Emerging Concepts in Marketing
Short Answer Questions
1. Differentiate between horizontal and vertical marketing.
2. Define consumerism.
3. Define business-to-business marketing.
4. Define global marketing.
5. What do you mean by globalization?
6. Define tariff and non-tariff barriers in global marketing.
Long Answer Questions
1. Give an exhaustive note on rural marketing.
2. What is the importance of consumerism? Discuss briefly consumer responsibilities and consumer rights.
3. What are the different types of industrial marketing? Discuss each briefly.
4. What is the importance of industrial marketing?
5. What is global marketing? Discuss in detail different challenges to entering the global market.
6. What is the need for global marketing?